千里酱香 王者抵达 ——温河大王老酱酒献礼八十华诞

Core Viewpoint - The article highlights the upcoming launch of "Wenhe Dawang Old Sauce Wine," a strategic product from Wenhe Group, marking the company's 80th anniversary and showcasing its commitment to quality and heritage in the liquor industry [1][8]. Group 1: Product Details - "Wenhe Dawang Old Sauce Wine" is produced using base liquor sourced from the renowned Qionglai region, known for its favorable climate and water quality, essential for top-quality sauce liquor production [3]. - The base liquor undergoes the traditional "12987" sauce aroma process and is aged in ceramic jars for over 20 years, resulting in a rich, full-bodied flavor with a long-lasting aftertaste [3][6]. - The product emphasizes its unique selling points, including its rare old sauce liquor, elegant aroma, and smooth taste, positioning it for mid-to-high-end consumer markets [8][10]. Group 2: Quality Assurance - To ensure quality, the transportation of the liquor was conducted under strict temperature-controlled conditions, followed by comprehensive evaluations by a technical team led by the chief engineer of Wenhe Group [6]. - The evaluations confirmed that the liquor meets high-end industry standards, characterized by its clear yellow color, prominent sauce aroma, and rich, delicate flavor [6]. Group 3: Market Strategy - The launch of "Wenhe Dawang Old Sauce Wine" is part of Wenhe Group's broader strategy to enhance its brand and market presence, particularly in the Shandong liquor industry [8][10]. - The product is set to be officially launched in late June 2025, accompanied by a series of promotional events to strengthen its market influence [10][12].