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女性玩家成主力 品牌加速布局细分市场
Xiao Fei Ri Bao Wang·2025-05-15 02:28

Core Insights - The SIC2025 National Land Surfing Open in Chengdu has significantly increased interest in land surfing, a sport that simulates surfing on land and is gaining popularity among the youth due to its accessibility and expressive nature [1][3] - Participation in land surfing clubs has surged, with reports of increased attendance at events and activities, indicating a growing community [1][3] - The land surfing market is experiencing a notable rise in consumer spending, with significant sales figures reported on e-commerce platforms, highlighting the sport's expanding commercial appeal [3][4] Market Trends - The demographic of land surfing participants is broadening, with a notable increase in participants over 35 years old and a significant number of female players, indicating a shift from traditional skateboarding demographics [3][4] - The popularity of land surfing is reflected in social media engagement, with over 270,000 related posts on platforms like Xiaohongshu, showcasing its cultural penetration [3][4] - The market is becoming increasingly segmented, with brands focusing on specific consumer needs, balancing professional and mainstream demands [3][4][5] Product Development - Brands are innovating product designs to cater to different user groups, such as women and youth, with specialized boards that enhance safety and user experience [4][5] - The introduction of themed product lines, such as the "Girlfriend Series" by Carver, reflects the trend of appealing to diverse consumer preferences through aesthetic and functional design [4][5] - Future product lines are expected to be more specialized, catering to varying skill levels from beginners to professionals, while also incorporating fashion elements [5] Marketing Strategies - The expansion of land surfing into second and third-tier cities is facilitated by improved infrastructure and the rise of clubs and community organizations, which promote both entertainment and competition [5] - The marketing approach focuses on lowering entry barriers and enhancing social aspects of the sport, aiming to increase participation through cost-effective products and localized marketing strategies [5] - Collaboration with high-profile athletes and regular events in multiple cities is planned to promote land surfing culture and respond to consumer demands [5]