寿司郎北京两新店线上多日预约客满，回转寿司靠性价比走热

Core Insights - Sushi Lang has rapidly expanded its presence in Beijing, opening 7 stores within a year and planning to add 2 more by June 2023, indicating strong demand with online reservations becoming scarce [1][2] - The brand's parent company, FOOD & LIFE Companies, reported a 15.8% year-on-year revenue increase to 203.81 billion yen, with overseas sales, particularly from China, contributing significantly to this growth [2] - The sushi market in China is thriving, with over 23,000 sushi restaurants as of March 2025, and sushi restaurants accounting for 42.4% of the Japanese cuisine segment [3] Company Expansion - Sushi Lang entered the Beijing market in August 2022 and has since opened multiple locations, with a focus on shopping centers [2] - The brand's rapid growth in Beijing is complemented by its existing presence in other regions, including 11 stores in total across Beijing and Tianjin [2] Market Trends - The sushi segment in China is characterized by high standardization and replicability, leading to a variety of restaurant formats, including conveyor belt sushi and takeout options [3] - The popularity of conveyor belt sushi is rising, with significant engagement on social media platforms, indicating a growing consumer interest [3] Competitive Landscape - Sushi Lang competes on price, with average consumer spending around 117 yuan, while other brands like Zhanxian Sushi and Binh Sushi have lower average spending [4] - The brand continues to offer promotional pricing on select items, maintaining its value proposition in the competitive market [4]