Maison: Sales First Quarter 2025

Core Insights - The company reported a decline in sales for Q1 2025, with group sales decreasing by 10.9% to €221.4 million compared to the same period in 2024, reflecting a challenging European economic environment [6][10] - The cumulative free cash flow (FCF) target has been extended to €100 million over four years instead of three, indicating a cautious approach amid ongoing market uncertainties [2][7] - The CEO highlighted encouraging results in Southern Europe, while noting a slow rebound in demand in France due to consumer uncertainty and delayed discretionary spending [5][10] Sales Performance - Group sales in Q1 2025 were €221.4 million, down from €248.4 million in Q1 2024, marking a 10.9% decrease [6] - Sales in France fell by 11.8%, while international sales decreased by 9.8%, with Spain and Italy showing more favorable performance [10] - Online sales decreased by 17.6% to €58.8 million, primarily due to a drop in paid traffic as marketing investments were reallocated [7][9] Transformation Plan - The "Inspire Everyday Transformation Plan" is being enhanced to improve customer experience and adapt to market conditions [4][5] - New product ranges and extensions are being introduced, including bathroom products and pet-related items, to enrich the product offering [7][8] - The company is focusing on supply chain optimization through AI tools to improve delivery times and product availability [7] Store Performance - Store sales fell by 8.2%, with a like-for-like decline of 5.7%, indicating some improvement in performance compared to previous periods [7][9] - Renovated stores and revamped shopping center concepts are outperforming the overall network by nearly 15 percentage points [7] - The total number of stores at the end of March 2025 was 333, including affiliates and franchisees [9]