Group 1 - The core idea of the news is the "Ginkgo Home" public welfare project, which aims to address the basic needs of elderly individuals over 60, particularly focusing on meal assistance and bridging the digital divide [1][4] - As of the end of 2024, the project has established 26 service stations across 9 provinces in China, providing over 240,000 meal services and benefiting more than 320,000 elderly individuals [1][4] - The project utilizes social media to raise awareness and encourage public participation, with 700,000 users donating a total of 17.43 million yuan, and nearly 6,000 businesses contributing 370,000 yuan through sales [4] Group 2 - The "Ginkgo Home" initiative also includes educational components, teaching elderly individuals how to use smartphones and understand online safety, thereby enhancing their digital literacy and self-protection awareness [4][5] - The project has been recognized in a digital public welfare storytelling campaign, highlighting the importance of using the internet to connect and address the real needs of the elderly [5] - The initiative fosters a broader social care network, encouraging more people to engage in elderly assistance actions, thus creating a more connected and caring community [5]
镜头聚焦助老温情,数字编织公益网络
Zhong Guo Xin Wen Wang·2025-05-15 06:42