荣耀全新组织架构曝光，AI部门升级，战略落地加速

Core Insights - Honor is transitioning from a smartphone manufacturer to a leading global AI terminal ecosystem company, with a commitment to invest over $10 billion in AI terminal ecosystem development over the next five years [1][3] - The new strategy, named "Alpha Strategy," aims to enhance product offerings and organizational structure, including the establishment of a new AI industry department [3][4] Investment and Product Development - Honor's annual investment in AI is projected to exceed 10 billion RMB, marking one of the largest commitments among smartphone manufacturers in recent years [3] - In April, Honor launched three new products: Honor Power, Honor GT Pro, and Honor MagicBook Pro 16 2025 series, showcasing significant technological advancements and market responsiveness [4][5] Market Performance - Following the launch of the Honor Power, the brand regained a top-three position in the Chinese smartphone market with a 13.7% market share in April [5] - The Honor GT Pro achieved sales leadership in the 3-5K price segment upon its release, while the MagicBook Pro 16 2025 series introduced industry-leading features [5] Technological Innovation - Honor's manufacturing process incorporates AI technology, achieving a 95% automation rate in key operations and increasing production capacity by 300% compared to traditional factories [7] - The company aims to create a "black light factory" model that enhances efficiency and reduces costs, ultimately benefiting consumers [7] Strategic Vision - Honor's "Alpha Strategy" is structured in three phases: creating intelligent smartphones, breaking industry boundaries to co-create an AI ecosystem, and exploring human potential in the era of general artificial intelligence (AGI) [7] - The company emphasizes collaboration with both domestic and international tech giants to foster an open ecosystem [8]