Core Message - Infineon Technologies AG is launching a global campaign to celebrate its 25th anniversary, emphasizing the importance of semiconductor technology in economic and societal contexts, particularly in decarbonization and digitalization [1][2] Company Overview - Infineon is a global leader in semiconductor technology, focusing on power systems and IoT, with approximately 58,060 employees worldwide as of September 2024 [3] - The company generated revenue of about €15 billion in the fiscal year ending September 30, 2024 [3] Campaign Details - The campaign features the motto "Matters to me," which includes testimonials from customers, employees, and end-users, highlighting the significance of Infineon's semiconductors in their lives [1][2] - The campaign will utilize a 360° brand strategy across various online and offline channels, integrating with existing communication plans and featuring milestone events throughout the anniversary period [2]
Infineon launches communication campaign for the company's 25-year anniversary