对话奥雅股份李方悦：激活存量资产的“魔法师”与IP商业化的破界者

Core Insights - The core viewpoint emphasizes the importance of brand as a living entity that can grow through continuous innovation and iteration, driving sustainable growth for companies [1] - The company aims to become a global cross-media entertainment group, focusing on a dual business model of "creative design + parent-child tourism" and "AI + IP" strategies [3][5] Company Development - Over its 26-year history, the company has successfully transformed from a design firm to a light-asset cultural tourism development and operation enterprise, launching multiple sub-brands [1][4] - The company has established a diverse ecological brand matrix, with a focus on creating value through its various sub-brands, including JoyKey for IP development and LALOT for children's facilities [3][11] Strategic Focus - In 2025, the company will further refine its strategy to become a leading service provider for value-added existing assets and a parent-child tourism brand operator, aiming for significant market opportunities [12][13] - The company has recognized the shift towards a content creation era, leveraging its storytelling capabilities to enhance its market position [7][15] Market Adaptation - The company has shown high sensitivity to market changes, adapting its strategies in response to emerging trends such as the impact of AI on the design industry [5] - The launch of the Urban Flow 3.0 model has received positive feedback and is being applied to over 30 projects, indicating the company's innovative approach to urban renewal [5][15] Competitive Positioning - The company positions itself similarly to Disney, with its sub-brands focusing on different aspects of the entertainment and tourism sectors, creating a synergistic effect [13] - The company aims to activate existing assets through professional techniques in content and brand marketing, which is seen as a significant growth opportunity [13]