车企应敬畏技术、坚守底线 让智能驾驶回归安全本位！

Core Viewpoint - The recent traffic accidents have led to a reevaluation of the overly promoted "intelligent driving" technology, highlighting the need for clearer communication and safety measures in the industry [1][3]. Industry Response - Following a serious accident involving intelligent driving, car manufacturers have begun to revise their marketing strategies, removing misleading terms like "automatic driving" and emphasizing the limitations of their systems [3][4]. - The Ministry of Industry and Information Technology has mandated that companies must clearly indicate system limitations in user manuals and advertisements, addressing the confusion among consumers regarding the capabilities of L2 level driving assistance [3][6]. Changes in Terminology - BYD has rebranded "high-level intelligent driving" to "driving assistance," while Li Auto emphasizes "safety rather than hands-free driving," marking a shift from a focus on technology to a focus on safety [4][6]. - Companies like Xiaopeng and Huawei are implementing training programs and transparency measures to educate users about the limitations and responsibilities associated with intelligent driving systems [5][6]. Consumer Awareness - Consumers are urged to maintain a rational understanding of intelligent driving technologies, recognizing that L2 remains an assistance tool and that L3 allows for limited hands-free driving under specific conditions [7][8]. - The industry stresses the importance of consumer awareness regarding data security and the need to keep control of the vehicle at all times, as no mass-produced vehicle currently achieves "true automatic driving" [8][9]. Future Outlook - The ultimate goal of intelligent driving technology is to enhance safety rather than replace human drivers, with a call for the industry to adopt a more responsible approach to marketing and technology development [8][9]. - The transition from "cool" features to "safety" as the core selling point is seen as essential for the healthy development of intelligent driving [9].