维他“茶柠CP”革新即饮柠檬茶赛道

Core Viewpoint - Vitasoy's new product, Vitasoy Duck Shit Fragrant Lemon Tea, innovatively combines Duck Shit Oolong tea with fragrant lemons, aiming to capture the preferences of young consumers in the ready-to-drink lemon tea market [1][3]. Group 1: Product Innovation - The development of Vitasoy Duck Shit Fragrant Lemon Tea is driven by insights into health beverage trends, utilizing fragrant lemons and Duck Shit Oolong tea to create a unique flavor profile [3][4]. - The product features a dual aroma of "tea fragrance" and "citrus fragrance," enhancing the sensory experience for consumers [3]. Group 2: Consumer Preferences - Research indicates that 73% of Chinese lemon tea consumers prefer fragrant lemons, while 39% show interest in Duck Shit tea base, guiding Vitasoy's product formulation [3]. - The new tea reduces sugar content, catering to the younger demographic's demand for lighter dietary options [4]. Group 3: Market Positioning - Vitasoy's new offering strengthens its product matrix in the ready-to-drink lemon tea segment, reinforcing its leading position in the market [4]. - The brand aims to resonate with young consumers by providing a refreshing beverage suitable for various social occasions, enhancing its image as a vibrant and positive brand [4].