李佳鑫：想把东营文创产业从0做到1，再从1做到100

Core Insights - The company, led by Li Jiaxin, has successfully established a cultural media business in Dongying, leveraging the rise of Douyin (TikTok) to create a popular account that showcases the city's features and generates client interest [1][2] - The company has expanded into cultural and creative products, with a notable success being the "Kneeling Machine Shaking Toy," which achieved over one million in sales in 2024, indicating strong market demand and effective product positioning [1][2] Group 1 - The company was founded in 2019, coinciding with the boom of self-media platforms like Douyin, which was identified as a key opportunity for growth [1] - Initial operations began with a single iPhone, and within six months, the company produced its first viral video, leading to client acquisition and promotional video production [1] - The company faced challenges such as financial strain during the pandemic and considerations to cut the cultural product line, but perseverance led to continued growth [2] Group 2 - Government support played a crucial role in the company's early development, including a 150,000 yuan interest-free startup loan, a 20,000 yuan one-time subsidy, and an annual 10,000 yuan rental subsidy [2] - The company’s cultural products gained recognition, leading to promotional opportunities facilitated by the local tourism department, enhancing visibility and influence [2] - The founder's vision is to develop Dongying's cultural industry from the ground up, aiming to scale from zero to one and then to one hundred [2]