极氪科技集团交首份季报：月均交车近4万台，毛利率创新高

Core Insights - The first quarterly report of Zeekr Technology Group shows a significant reduction in net losses, with a reported profit of 510 million yuan under Hong Kong accounting standards [2][3] - The company achieved a total revenue of 22.019 billion yuan in Q1, marking a year-on-year growth of 1.1% [3] - The gross profit margin reached a record high of 19.1%, with vehicle gross margin at 16.5%, an increase of 3.4 percentage points year-on-year [3] Financial Performance - Net loss for Q1 was 763 million yuan, a reduction of over 60% compared to the previous year [3] - Gross profit for the quarter was 4.213 billion yuan, up 18.8% year-on-year, but down 33.8% quarter-on-quarter [3] - The company reported a profit of 214 million yuan for the entire year of 2024 under Hong Kong accounting standards, indicating a significant improvement in profitability [3] Sales and Deliveries - Zeekr sold 114,011 vehicles in Q1, maintaining the top position in high-end luxury sales among new forces in China [3] - Monthly deliveries approached 40,000 units, demonstrating significant scale effects following the merger of Zeekr and Lynk & Co [3] Brand Strategy and Product Development - The company follows a dual-brand strategy with Zeekr focusing on the luxury market above 300,000 yuan and Lynk & Co targeting the market above 200,000 yuan [4] - New product launches include the Zeekr 007GT and the flagship Zeekr 9X, with the latter set to launch in Q3 [4] - R&D investment for Q1 was 2.9 billion yuan, reflecting an increase aimed at enhancing technological competitiveness [4] Global Expansion - Zeekr has entered over 60 international markets and operates more than 1,200 stores globally, covering five continents [4][5] - The user base has exceeded 1.9 million globally, indicating strong market penetration [5]