Huan Qiu Wang·2025-05-15 08:54Core Insights - JD.com is set to launch its "618 Shopping Festival" at the end of May, offering substantial subsidies to consumers, including daily subsidies exceeding 1000 yuan per person [1] - The event will integrate national subsidies for trade-in programs and JD's 10 billion yuan subsidy for a comprehensive discount experience across various categories [3] Group 1 - The festival will feature coupons such as "200 off 20" and PLUS subsidy vouchers, which can be easily claimed by consumers [1] - Consumers can save up to 2000 yuan on electronics and home appliances through the combined national and JD subsidies [3] - JD's food delivery service has seen a record daily order volume exceeding 20 million within 75 days of its launch, with additional discounts during the festival [3] Group 2 - JD.com will enhance consumer and merchant communication through automation and big data strategies, improving delivery efficiency with services like "late delivery compensation" [3] - Innovative customer service initiatives include live streaming for real-time interaction and a 30-day accidental replacement policy for mobile devices [3]