Core Viewpoint - Geely Auto is pursuing a privatization merger with Zeekr Auto to consolidate its brand and resources in response to intense market competition and a complex environment [2][3] Group 1: Merger Rationale - The merger aims to address the fragmented brand structure of Geely Auto, allowing the company to consolidate resources into a more competitive entity [2] - Geely's management, including Chairman Li Shufu, recognizes the necessity of this merger for long-term success, which is also understood by shareholders [2] Group 2: Integration Challenges - The integration of Geely Auto and Zeekr Auto has faced complexities, including low efficiency and high communication costs due to both being publicly listed companies [3] - There are inconsistencies in employee incentive mechanisms between the two companies, which hampers the overall effectiveness of the integration efforts [3] - To resolve these issues fundamentally, a complete merger is deemed essential to create a unified Geely [3]
桂生悦:为什么刚完成领克和极氪合并,又快速进行吉利和极氪合并?