Burberry 2025财年营收下滑17%，计划裁员约1700人

Group 1 - Burberry reported a 17% year-on-year decline in revenue for the fiscal year ending March 29, 2025, totaling £2.461 billion, slightly above market expectations of £2.451 billion [1] - Adjusted operating profit plummeted by 94% to £26 million, while operating profit recorded a loss of £3 million, contrasting sharply with £418 million in the previous year [1] - Comparable store sales fell by 12% for the year, with a narrower decline of 6% in the fourth quarter, better than the expected 7% [1] Group 2 - The Asia-Pacific market saw a 16% decline in comparable sales, with China and South Korea down by 15% and 18% respectively; EMEIA region sales fell by 8%, and the Americas by 9% [1] - Japan was the only market to experience growth, with a slight increase of 1%, primarily driven by spending from Chinese tourists [1] - To address performance pressures, Burberry announced a restructuring plan that includes laying off approximately 1,700 employees, nearly one-fifth of its global workforce, aiming to save an additional £60 million by fiscal year 2027 [1] Group 3 - The "Burberry Forward" strategy launched by CEO Joshua Schulman in November 2024 is showing initial success, with adjusted operating profit in the second half reaching £67 million, partially offsetting a £41 million loss in the first half [2] - This strategy focuses on core product categories such as classic trench coats and scarves, optimizing pricing strategies, and enhancing store visual displays and digital innovation to reshape the brand image [2] - Following the announcement, Burberry's stock surged over 18%, reflecting positive market feedback on its cost-cutting strategies and strategic focus [2] Group 4 - Despite the positive developments, analysts highlight that weak demand in the luxury sector and unclear brand positioning remain significant challenges for Burberry's long-term growth [2]