Xin Lang Zheng Quan·2025-05-15 09:46Core Viewpoint - The white goods industry in A-share market has shown significant performance divergence, with leading companies benefiting from scale and innovation while smaller firms face increasing pressure and declining performance [1][2]. Industry Performance - In 2024, the white goods industry achieved a total revenue of 10,465.29 billion yuan and a net profit of 914.88 billion yuan [1]. - The industry experienced a "Matthew effect," where leading companies strengthened their market positions, while smaller firms struggled [1]. Company Performance - Midea Group led the industry with a revenue of 4,071.50 billion yuan and a net profit of 385.37 billion yuan, showing year-on-year growth rates of 9.44% and 14.29% respectively [2][3]. - Haier Smart Home reported a revenue of 2,859.81 billion yuan and a net profit of 187.41 billion yuan, with a high quality of earnings reflected in a 95% proportion of non-recurring net profit [2][3]. - Gree Electric Appliances saw a revenue decline of 7.26%, with a net profit growth of only 10.91%, indicating a lag behind its competitors [2][3]. Performance Disparity - Half of the listed companies in the white goods sector experienced revenue declines in 2024, including Gree, Konka, Aucma, Whirlpool, and Snowman Electric [4]. - Konka reported a significant loss of 32.96 billion yuan, with a year-on-year loss increase of 52.31% due to declining traditional appliance business [4]. - Aucma transitioned from profit to loss, with a year-on-year decline of 186.56% [4]. Profitability Metrics - The industry exhibits a "high gross margin, low net margin" characteristic, with significant disparities among companies [5]. - Gree Electric Appliances leads with a gross margin of 29.43% and a net margin of 17.11% [7]. - Konka has the lowest gross margin at 4.40% and a net margin of -34.95%, indicating severe profitability issues [7]. Expense Management - The top three companies (Haier, Midea, Gree) have significantly higher sales and R&D expenses compared to others, with Haier's sales expenses being 3.13 times its R&D expenses [8][9]. - Four companies, including Aucma and Konka, reduced their R&D expenses year-on-year, which may negatively impact their long-term competitiveness [9]. Operational Efficiency - Midea, Gree, and Haier maintain superior cash generation and operational efficiency, with Midea achieving over 600 billion yuan in operating cash flow [13]. - Konka's inventory turnover days exceed 100 days, indicating potential inventory accumulation and sales risks [13]. - Whirlpool is the only company in the industry with negative operating cash flow, highlighting its weak sales collection ability [13].