Wayfair(US:W) Prnewswire·2025-05-15 11:00Core Insights - Wayfair is expanding its physical retail presence with a new store in Yonkers, New York, following plans for an Atlanta store opening in 2026, indicating a commitment to key markets across the country [1][2] Group 1: Store Details - The Yonkers store will cover approximately 114,000 square feet and feature 19 departments, including furniture, décor, and home improvement, organized by style for customer convenience [3] - The store aims to enhance customer experience by offering a large assortment of Wayfair Verified items, ensuring quality and value [3] Group 2: Market Strategy - The Yonkers location is strategically positioned within Ridge Hill, a modern open-air lifestyle center, allowing Wayfair to serve a broad customer base from Manhattan to Westchester [4] - The store's proximity to Wayfair's New Jersey fulfillment center will facilitate fast delivery of large items, improving the in-store shopping experience [4] Group 3: Performance Metrics - The Wilmette store's first year saw over 720,000 visitors, with more than 50% of purchasing customers being new to the Wayfair brand [6] - The store achieved a customer Net Promoter Score (NPS) of over 70% and created over 120 local jobs, contributing to the area's economic vitality [6] - The Wilmette store experienced a 15% higher growth rate in Illinois compared to the national average, with significant increases in both lower-ticket and high-consideration purchases [6] Group 4: Community Engagement - In-store events at the Wilmette location consistently attract over 75 guests, primarily first-time visitors, highlighting the effectiveness of Wayfair's community marketing strategy [6] - Wayfair maintains an ongoing partnership with Connections for the Homeless to support community upliftment initiatives [6] Group 5: Company Overview - Wayfair generated $11.9 billion in net revenue for the 12 months ending March 31, 2025, and is headquartered in Boston, Massachusetts, with global operations [7]