Zhong Jin Zai Xian·2025-05-15 11:31Core Viewpoint - JD.com is launching a special version of its "Billion Plan" for the 618 shopping festival, aimed at providing financial support to merchants with a total of 10 billion yuan in funding and various financial products to help them prepare for the mid-year consumption surge [1][5]. Group 1: Financial Products Offered - The "Billion Plan" 618 special edition includes five major products: Jingbaobei, Jingxiaodai, Huoyadui, Dinghuodai, and Merchant White Bar, providing a total of 10 billion yuan in special credit limits and millions in interest subsidies [1]. - Jingbaobei will offer a special credit limit of 3 billion yuan and an interest subsidy of 30 million yuan, with a first loan annual interest rate as low as 4.2%, which is lower than previous years [1][5]. - Jingxiaodai combines credit loans with early payment to help merchants supplement operating funds, with new customers starting at an annual interest rate of 6% and existing customers enjoying a 40% discount [1][4]. Group 2: Inventory Financing Solutions - Huoyadui allows merchants to use inventory as collateral for financing, covering over 100 million pledgeable SKU items, with a first loan annual interest rate starting at 6% [2][4]. - The "Inventory Loan" for JD's self-operated suppliers allows financing against self-operated goods with a pledge rate of up to 100% and an annual interest rate as low as 5% [2][4]. Group 3: Merchant White Bar Benefits - The Merchant White Bar offers installment interest-free options, fee discounts, and installment reductions to help merchants effectively acquire customers and boost sales [5]. - Special offers for the Merchant White Bar include an interest rate as low as 2.88% for six installments, which is below the industry average, and targeted interest-free coupons for over a million small and medium-sized merchants [5]. Group 4: Historical Context and Impact - Since the launch of its first supply chain financial product, Jingbaobei, in 2013, JD.com has served over a million small and micro enterprises, with a total loan amount exceeding 1 trillion yuan [5]. - For instance, Tianyin Holdings, a major distributor, received 2 billion yuan in financing from Jingbaobei within six hours before the 2023 618 event, demonstrating the efficiency and flexibility of JD's financial services [5].