Publicis Closed Door Sessions return to Cannes Helping Clients Create AI Upside to fight the downturn

Core Insights - Publicis Groupe is reintroducing its Cannes Closed Door Sessions with a focus on leveraging artificial intelligence (AI) to provide immediate benefits for clients during an economic downturn [2][8] - The current economic environment is challenging, with leading industry players experiencing average negative growth in Q1, necessitating a shift from merely celebrating creativity to implementing actionable solutions [3][7] - The sessions aim to deliver innovative AI solutions that can help clients increase market share, reduce costs, and optimize their strategies to better engage with audiences, particularly Gen Z [4][5] AI Solutions and Implementation - Publicis will utilize the Cannes Lions festival as a platform to showcase ready-to-use AI solutions that address immediate business needs [4] - The sessions will focus on actionable initiatives tailored to various industries, including Consumer Packaged Goods (CPG), Health, Automotive, Quick Service Restaurants (QSR), Finance, Retail, and Technology, Media, and Telecommunications (TMT) [5] - The emphasis will be on practical applications of AI, moving away from theoretical discussions to real-world implementations that can yield tangible results for clients [8][9] Client Engagement and Participation - The Closed Door Sessions are open to all clients and partners interested in participating, with a call to action for sign-ups [6] - Publicis aims to provide clients with concrete ideas that can be implemented immediately upon returning from Cannes, thereby driving positive business impact [9] - The CEO of Publicis Groupe highlighted the need for a different approach this year due to the ongoing challenges faced by clients and the industry [7]