Qi Lu Wan Bao·2025-05-15 12:26Core Viewpoint - China Mobile is focusing on digital transformation and high-quality development through the launch of various customer-centric programs during the "515 Mobile Family Day" event, showcasing its commitment to serving the public [1] Group 1: Global Communication Upgrade Plan - The "Global Communication Upgrade Plan" introduces a "Five Enjoyment" rights system aimed at high-end customers, including exclusive services, network guarantees, enhanced privileges, security protections, and premium identity recognition [3] - Exclusive services include personalized customer managers for Platinum cardholders and AI assistant services for other customers [3] - Network guarantees provide dynamic speed assurance for Platinum cardholders, while all customers receive dedicated network engineer services [3] Group 2: Network Age Growth Plan - The "Network Age Growth Plan" offers three types of rewards for all customers through the China Mobile app, including growth gifts, birthday gifts, and surprise gifts based on network age [4][5] - Growth gifts include various services such as emergency activation and free SIM card replacement, with additional AI products provided in stages [4] - Birthday gifts are exclusive packages given during the customer's network age birthday month, with more rewards for longer network ages [5] Group 3: Mobile Family Plan - The "Mobile Family Plan" focuses on creating a family communication circle, allowing customers to manage their family's communication expenses and share resources [8] - Customers can manage multiple accounts and view bills in one place, with shared voice and data resources among family members [8] - The plan includes welcome, family, and gathering gifts, incentivizing customers to invite family members and enjoy shared benefits [8] Group 4: 515 Mobile Family Day Activities - The first "515 Mobile Family Day" series of activities includes three major upgrades: more AI products, professional delivery, and attentive service [9] - AI products feature ultra-high-speed networks and new applications across 200 cities [9] - Professional delivery enhances home service with dedicated engineers and comprehensive solutions for network and smart home products [9] Group 5: Brand Ambassador Engagement - Brand ambassador Guo Jingjing participated in the event, sharing her views on the importance of family and advocating for a balanced approach to technology and emotional connections in family life [11] - The interaction highlighted how China Mobile's services can enhance the quality of life by making it smarter, warmer, and safer [11]