Wix Aims to Disrupt the Design Experience with Wixel, The Next-Generation AI-Powered Visual Design Platform for Anyone

Core Insights - Wixel is a new standalone AI-powered visual design platform launched by Wix.com Ltd, aimed at democratizing visual design and enabling users to create high-quality designs effortlessly [9][12][14] - The platform integrates advanced AI capabilities with an intuitive user interface, allowing users to perform complex editing tasks such as background removal and image modification with ease [8][12][14] Product Features - Wixel offers powerful editing tools, AI image generation, and a wide range of customizable templates, all designed to enhance user experience [8][9] - Users can generate and transform images, change backgrounds, and create professional-quality visuals quickly, making it suitable for various use cases, including product photography for businesses [13][14] - The platform is currently available in English, with free usage and an optional Pro Plan for enhanced features and premium templates [15] Industry Context - The launch of Wixel comes at a time when studio-quality design is becoming the new standard, and many creators struggle to find the right tools for professional results [11] - Wix has a history of making complex technologies accessible, and Wixel continues this vision by simplifying the design process for users of all skill levels [12][14]