Mei Ri Jing Ji Xin Wen·2025-05-15 13:41Core Insights - JD.com has achieved a significant milestone with its food delivery service, surpassing 20 million daily orders within 75 days of launch, a remarkable acceleration from reaching 10 million in just 22 days [1][2] - The upcoming "618" shopping festival will see JD.com integrating national subsidies with its own 10 billion yuan subsidy for food delivery, offering consumers substantial discounts [2][5] - The competition in the food delivery and instant retail sectors is intensifying, with major players like Meituan and Taobao also launching aggressive promotional strategies [2][4] JD.com Developments - JD.com is positioning its food delivery service as a core component of its retail strategy, emphasizing high order frequency and user retention [2] - The company has introduced a "Super Delivery Day" event, allowing consumers to purchase items at significantly reduced prices [2] - JD.com is also collaborating with Xiaohongshu to enhance its marketing reach, allowing product links to redirect to JD's platform [6] Market Competition - The "618" festival is expected to be a battleground for food delivery services, with all major platforms offering substantial subsidies and promotions [2][4] - Taobao has upgraded its instant retail service to "Taobao Flash Sale," enhancing its competitive stance against Meituan [3] - The overall participation of merchants in the "618" festival may be lower than expected due to concerns over early promotions leading to consumer fatigue [5] Consumer Engagement - JD.com plans to provide daily subsidies exceeding 1,000 yuan per person during the "618" festival, aiming to boost consumer engagement [1][2] - The integration of national subsidies with JD's promotions is anticipated to drive higher sales volumes, particularly in electronics and home appliances [5] - The competitive landscape is characterized by a push for higher consumer participation, despite some merchants expressing concerns about the timing and intensity of promotions [5]