Orange 142 Releases Best Practices for Foot Traffic Attribution as Real-World Visits Rebound

New guide reveals how today's smartest marketers are turning digital ads into real-world results with next-gen attribution strategiesAUSTIN, Texas, May 15, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits.With foot traffic rebounding across categories l ...