意向签约10亿元！江汉大米香飘大湾区

Core Viewpoint - The event in Guangzhou marks a significant step for Jianghan rice to expand its market in the Greater Bay Area, with a focus on integrating high-quality rice into Cantonese cuisine and achieving a 1 billion yuan procurement agreement [1][40]. Market Foundation - Guangdong consumes approximately 10 billion jin (5 million tons) of rice annually from Hubei [6][7]. - In 2024, China's total grain production is expected to exceed 1.4 trillion jin (700 million tons), with rice accounting for over 30% of this production [8][9]. - The annual rice consumption in China surpasses 190 million tons, with the southern market representing over 60% of this demand, and the demand for mid-to-high-end long-grain rice growing at an annual rate of 9.4% [10]. Brand Strategy - Hubei has historically supplied up to 70% of Guangdong's rice market, with Jianghan Plain being a key rice-producing area [12][13]. - Hubei's rice production ranks fifth nationally, with an annual output of 100 billion jin (50 million tons) [14]. - The Hubei government aims to consolidate resources to create the "Jianghan Rice" public brand, targeting leadership in the mid-to-high-end ecological rice market [19][20]. Cooperation and Agreements - The event featured a signing ceremony where Jianghan rice core enterprises reached a 1 billion yuan procurement agreement with star-rated hotels in the Greater Bay Area, covering high-end dining and customized group meals [40][41]. - The collaboration signifies a shift from mere food supply to deeper industrial cooperation between Hubei and Guangdong [42]. Market Recognition - Jianghan rice has gained popularity among Guangdong consumers, becoming a bridge for cultural exchange between the two regions [46]. - Hubei plans to continue tracking market feedback and utilize digital resources to enhance brand recognition and develop consumption scenarios for Jianghan rice [48].