170万元成交！遂溪乌塘拍卖三棵古荔枝树采摘权

Core Viewpoint - The auction of ancient lychee tree picking rights in Suixi County, Guangdong, successfully concluded with a total transaction value of 1.7 million yuan for three trees, highlighting the increasing commercial value of traditional agricultural products and their integration with cultural tourism [3][8]. Group 1: Auction Details - The auction took place on May 15, 2025, as part of the Suixi (Wutang) Xianpin Lychee Harvesting Event and the "Hundred Million Project" cultural tourism week [2][5]. - Three ancient lychee trees, each over a hundred years old, were auctioned, with the oldest tree being approximately 1,000 years old [3][6]. - The auction atmosphere was lively, with various companies competing fiercely for the picking rights [6]. Group 2: Winning Bids - Guangdong Wuzhou Pharmaceutical Co., Ltd. won the picking rights for a 300-year-old tree for 300,000 yuan [10]. - The Guangzhou Suixi Chamber of Commerce acquired the rights for a 500-year-old tree for 600,000 yuan [12]. - Guangdong Hengxing Group secured the picking rights for the 1,000-year-old tree for 800,000 yuan [14]. Group 3: Purpose and Future Plans - Proceeds from the auction will be used for public welfare initiatives, contributing to rural revitalization efforts [8]. - The auction aims to enhance the value of lychee products and establish a high-end brand for Xianpin lychee [14]. - The event serves as a precursor to the upcoming Xianpin lychee marketing activities, laying a solid foundation for promoting the product nationwide [16][17]. - Wutang Town plans to further explore the cultural significance of ancient lychee trees and expand the Xianpin lychee industry chain, promoting synergy between ecological, economic, and social benefits [18][19].