江苏博物馆游释放消费潜力

Core Insights - Jiangsu province is leveraging its rich cultural heritage and museum resources to stimulate consumer spending, with a projected 140 million visitors to its museums in 2024, ranking first in the country [1] - The province has implemented a series of policies aimed at enhancing museum services and encouraging high-quality development, which includes nine specific measures to boost cultural vitality and consumer engagement [1][2] - The integration of technology and innovative practices in museums is a key focus, with significant advancements in digitalization and smart services enhancing visitor experiences [5] Group 1: Museum Development and Visitor Engagement - Jiangsu has 362 registered museums, including 26 national first-class museums, making it the second highest in the country [1] - During the recent "May Day" holiday, museums in Jiangsu welcomed 5.317 million visitors, a year-on-year increase of 31.54%, generating 21.0453 million yuan in cultural and creative revenue [4] - The "See Su Yun at Your Doorstep" initiative has successfully attracted over 1.5 million visitors across 10 events, showcasing valuable artifacts and digital exhibitions [2][3] Group 2: Technological Integration and Innovation - The province is actively implementing smart museum initiatives, utilizing technologies such as artificial intelligence and virtual reality to enhance visitor engagement and operational efficiency [5] - Notable projects include the Yangzhou Grand Canal Museum being recognized by UNESCO for its digital preservation efforts, and various museums in Jiangsu being selected as national demonstration cases for digital innovation [5] - The establishment of the "Cloud Museum" aims to create a comprehensive digital platform for showcasing Jiangsu's cultural heritage, integrating exhibition, education, and research [5]