In National Advertising Division Challenge, SharkNinja Voluntarily Discontinues HydroDuo Wet Dry Hard Floor Cleaner Claim

Core Points - SharkNinja Operating LLC voluntarily discontinued its comparative performance claim regarding its HydroDuo Wet Dry Hard Floor Cleaner against Dyson's WashG1 due to a Fast-Track SWIFT challenge initiated by Dyson [1][2][3] - The National Advertising Division (NAD) found Dyson's challenge appropriate for SWIFT as it focused on the inappropriateness of Shark's comparison since Dyson's WashG1 lacks a "dry-only" mode [2][3] - SharkNinja stated that the discontinuation of the claim was for business reasons unrelated to Dyson's challenge, and NAD will treat this as a compliance measure [3] Industry Context - The household floor cleaning appliance market is competitive, with Dyson and Shark being key players [2] - The NAD serves as an independent body for advertising truthfulness and accuracy, ensuring fair competition and consumer protection in the U.S. [6] - BBB National Programs, which oversees NAD, has been enhancing consumer trust in business for over 50 years through self-regulation and dispute resolution services [5]