Brats & Backyard Vibes: SpartanNash Launches Brat Shop to Meet Rising Demand for Grill Thrills

Core Insights - SpartanNash is launching a new in-store destination called the Brat Shop at Family Fare, D&W Fresh Market, and Martin's Super Market stores to enhance the summer grilling experience [1][2][3] - The Brat Shop will feature a variety of bratwurst flavors, including Honey BBQ, Pineapple Teriyaki, Taco Cheddar, and regional specialties like Philly Cheesesteak and Michigander classic brat [4] Consumer Preferences - A nationwide survey revealed that 66% of Americans consider summer grilling their favorite time of year, with 77% enjoying experimenting with new flavors at cookouts [5][6] - In the Midwest, 42% of respondents enjoy eating brats at barbecues, and 51% of bratwurst consumers eat at least one per month [6] - Consumer preferences for brat toppings show that mustard is the top choice, while younger generations prefer ketchup, cheese, and spicy peppers [7] Brat Shop Offerings - The Brat Shop aims to provide everything needed for summer grilling, including brats, beverages, sides, and sweets, available through Labor Day weekend [8] - SpartanNash's meat department expertise supports the Brat Shop, ensuring fresh daily offerings [5][8] Company Overview - SpartanNash operates nearly 200 grocery stores and has a workforce of 20,000 associates, focusing on food wholesale and grocery retail [10][11]