儿童手表“已读乱回”、诱导孩子付费怎么办？新国标拟出台

Core Viewpoint - The Ministry of Industry and Information Technology of China has released a draft for a mandatory national standard titled "Safety Technical Requirements for Children's Watches," which is open for public consultation until June 12, 2025 [1][3]. Group 1: Safety and Security Requirements - The new standard aims to address content safety issues in children's smartwatches, prohibiting the pre-installation of generative voice Q&A applications and requiring that any voice Q&A information comes from a fixed knowledge base [3][7]. - Specific requirements include that the operating system of children's smartwatches must support security upgrades during maintenance periods, and that any permissions for microphone, camera, and location must be explicitly granted by guardians [6][10]. - The standard also mandates that children's smartwatches must have features to prevent the installation of malicious programs and must include password protection for startup and lock screen [6] Group 2: Content and Usage Restrictions - The standard restricts the types of applications that can be pre-installed on children's smartwatches, disallowing those that promote gaming or entertainment, and requires controls on usage time and payment functionalities [10]. - It emphasizes the need for a dedicated content pool for children, ensuring that all information provided is safe and appropriate, with daily safety checks and records maintained [9][10]. - Advertising content on the watches is also regulated, prohibiting splash screen ads and requiring clear options to close any in-app advertisements [10]. Group 3: Market Context - As of now, approximately 170 million children aged 5 to 12 in China own smartwatches, with a penetration rate exceeding 50% in urban areas [8][9]. - The increasing functionality of children's smartwatches, resembling mini smartphones, has raised concerns about safety and content accuracy, particularly following controversies involving major brands [9].