英山云雾茶：品牌建设绘就茶产业发展新画卷

Core Insights - Hubei Province's Yingshan County is actively promoting the tea industry chain, focusing on enhancing the "Yingshan Yunwu Tea" brand and striving to become a national pilot area for the "Three Tea" coordinated development concept [1][3] Group 1: Industry Development - Yingshan County has a tea garden area of 274,000 acres, with an annual production exceeding 30,700 tons and a comprehensive output value reaching 9.41 billion yuan [1] - The brand value of Yingshan Yunwu Tea has surged to 5.123 billion yuan, an increase of 1.644 billion yuan from 2024, representing a growth rate of 47.25% [1] - The county has established a leadership group for the brand integration of Yingshan Yunwu Tea and has implemented a detailed brand integration plan [3] Group 2: Financial Support and Investment - Yingshan County allocates 50 million yuan annually to support brand development, leading enterprises, and product research and development [3] - Four major tea companies have emerged, with over 22 million yuan invested in new processing industrial parks and five intelligent processing production lines, adding over 6,000 tons of annual capacity [3] Group 3: Research and Innovation - The county collaborates with national and provincial tea research institutions to establish a tea industry technology research institute, enhancing innovation and technology development [5] - Six group standards covering various aspects of tea production and management have been developed to improve the standardization system for Yingshan Yunwu Tea [5] Group 4: Quality Control - Yingshan County has implemented a "six unification" quality management control system to ensure consistent quality across all stages of tea production [6] - A quality testing center has been established to increase the frequency of tea quality inspections, thereby enhancing the safety level of Yingshan Yunwu Tea [6] Group 5: Marketing and Promotion - Various promotional activities, including tea competitions and live-streaming sales events, have been organized to enhance brand visibility [8] - Over 180 specialty and franchise stores have been opened in major cities, and promotional campaigns have been launched, including high-speed train branding [8]