ZACKSยท2025-05-15 16:15Core Insights - Roku and Paramount Global are competing in the ad-supported streaming market, with Roku showing stronger growth and performance compared to Paramount Global [1][2] Roku's Performance - Roku's ad-supported streaming business saw a 17% year-over-year revenue growth, reaching $881 million, driven by video advertising and streaming services distribution [3] - The Roku Channel became the 2 app on the Roku platform in the U.S. by engagement, with streaming hours increasing by 84% year over year [4] - Roku's advertising capabilities have improved through integrations with platforms like Adobe, and it has made TV advertising more accessible to small businesses via its self-service Roku Ads Manager [5][6] Paramount Global's Performance - Paramount's ad-supported streaming ecosystem showed mixed results, with Paramount+ global watch time per user increasing by 17% year over year, while Pluto TV achieved a 26% year-over-year increase in global viewing time [7] - The company is investing in premium originals and franchise extensions to enhance monetization, supported by expanding ARPU and lower churn [8] - However, direct-to-consumer advertising revenues declined by 9% year over year, primarily due to increased supply in digital video inventory affecting pricing, especially for Pluto TV [9][10] Stock Performance and Valuation - Roku's shares have returned 21.1% over the past month, outperforming both the Zacks Consumer Discretionary sector and the S&P 500 index [11] - In contrast, Paramount's shares gained only 8.8% over the same period, indicating underperformance [12] - Roku's price-to-cash flow ratio stands at 33.89X, significantly higher than Paramount's 11.92X, reflecting greater investor confidence in Roku's growth potential [13] Earnings Estimates - The Zacks Consensus Estimate for Roku's 2025 loss is 17 cents per share, with a projected revenue of $4.54 billion, indicating a year-over-year growth of 10.37% [16] - Conversely, Paramount's 2025 earnings estimate is $1.31 per share, revised downward by 19.63%, with projected revenues of $28.43 billion, suggesting a year-over-year decline of 2.67% [17] Investment Outlook - Roku is positioned as a stronger investment opportunity for 2025, with robust platform growth, innovative advertising tools, and increased engagement on The Roku Channel [18] - Paramount Global faces short-term challenges in digital advertising, with declining DTC ad revenues and market oversupply impacting sentiment [19] - Roku currently holds a Zacks Rank 2 (Buy), while Paramount has a Zacks Rank 5 (Strong Sell) [20]