“政策+技术”双轮驱动 上市公司加速掘金AR/VR赛道

Group 1 - The global AR/VR market is entering a period of explosive growth, with total investment expected to reach $15.22 billion in 2024 and a projected CAGR of over 20% over the next five years [1] - China is anticipated to become one of the most important markets for AR/VR, with a CAGR of 41.1% from 2024 to 2029, and total investment exceeding $10.5 billion by 2029, accounting for 26.5% of the global market [1] - Significant breakthroughs in AR/VR technology, including display clarity, interaction naturalness, battery life, and device portability, have expanded application scenarios, while the development of downstream content ecosystems has further invigorated the market [1] Group 2 - The AR/VR headset market is rapidly developing, with an expected shipment of approximately 9.6 million VR and MR headsets in 2024, representing a year-on-year growth of 8.8% [2] - The consumer market is projected to remain the largest segment of the AR/VR market, with a forecasted CAGR of 55.0% from 2025 to 2029, driven by favorable policies and breakthroughs in AI technology [2] - Lightweight and high-performance AR glasses are expected to become the next generation of personal computing platforms, while VR technology will significantly enhance efficiency and reduce costs in enterprise applications [2] Group 3 - The AR/VR sector is attracting increasing attention, with several listed companies accelerating their layouts based on technological and resource advantages [3] - Companies like Shanghai Roman Technology Co., Ltd. are collaborating with Fudan University to enhance virtual reality immersive experiences and are applying VR technology in various projects [3] - OFILM Group Co., Ltd. is closely monitoring developments in AI glasses and the VR/AR industry, focusing on optical lenses, imaging modules, and VR/AR optical solutions [3]