美景遇上科技 长三角地区“智绘”文旅消费新场景

Core Insights - The integration of technology and cultural tourism is enhancing visitor experiences and creating new communication channels between tourists and culture [1][2][3] - The Yangtze River Delta region is implementing collaborative mechanisms among 32 cities to promote the deep integration of tourism with technology, culture, and sports [1][4] - AI-driven solutions are being developed to address challenges in the cultural tourism sector, such as data fragmentation and adaptability [2][3] Group 1: Technology and Cultural Tourism Integration - AI technology is being utilized to create personalized tourist experiences, such as AI tour guides that provide tailored services at landmarks like the Oriental Pearl Tower [1][3] - The launch of the AI+ cultural tourism ecosystem growth plan in Shanghai aims to establish a national AI+ cultural tourism industry base, addressing pain points in AI application [2][4] - Strategic partnerships, such as that between SenseTime and the Dunhuang Contemporary Art Museum, are exploring comprehensive solutions for digital interpretation and cultural IP activation [2][3] Group 2: Policy Support for Cultural Tourism - The Yangtze River Delta is developing a roadmap for smart cultural tourism, with plans to cultivate major platforms and immersive experiences by 2027 [4][5] - Anhui province has initiated a smart tourism innovation action plan focusing on digital transformation and infrastructure development [5] - Shanghai's three-year action plan emphasizes the integration of advanced technologies like AI and blockchain to enhance tourism services and experiences [5]