广东首个“小红书村”，就在遂溪乌塘镇新屋村！

Core Viewpoint - The establishment of the first "Xiaohongshu Village" in Guangdong at Xinxu Village, Suixi County, aims to enhance the marketing and branding of the local specialty "Xianpin Lychee" through digital marketing strategies and community engagement [4][7][20]. Group 1: Event Overview - The "Xianpin Lychee Harvesting Activity" and "Hundred-Thousand-Million Project" Cultural Tourism Week took place in Xinxu Village, Suixi County, on May 15, 2025 [2][3]. - The event marked the official unveiling of Xinxu Village as Guangdong's first "Xiaohongshu Village" [4][7]. Group 2: Marketing Strategy - The initiative leverages a four-dimensional experience model combining emotion, culture, picking, and tourism to promote "Xianpin Lychee" as a sweet symbol for users nationwide [5][8]. - Xiaohongshu will implement a special support plan for local lychee merchants, focusing on traffic support, content creation, and e-commerce training to enhance digital marketing skills [8][9][11]. Group 3: Product Characteristics - "Xianpin Lychee" is a specialty of Suixi County, known for its early maturity and high quality, benefiting from the unique geographical advantages of the Zhanjiang Suixi region [14][15][16]. - The lychee has been recognized as a "National Famous Special New Agricultural Product," gaining significant market attention due to its rich selenium content and health benefits [17]. Group 4: Community Engagement - The local government and community have actively engaged in marketing efforts, with over 300 local lychee farmers and volunteers creating more than 1,000 promotional posts on Xiaohongshu within a month [21][22]. - The initiative has turned into a new marketing engine for "Xianpin Lychee," with the local party secretary gaining recognition as the "Xiaohongshu Lychee Bookkeeper" [23].