Sou Hu Wang·2025-05-16 02:04Core Insights - The JD Heartbeat Shopping Season saw a significant surge in sales for watches and eyewear, with over 300 well-known brands experiencing explosive year-on-year growth in transaction volume within the first 28 hours of the event [1]. Group 1: Watch Sales - The top five watch brands during the event were Longines, Tissot, Omega, Casio, and Lola Rose, indicating strong consumer interest in these premium brands [1][3]. - Popular Swiss men's watches included Longines Concas, Rolex "Green Submariner," and Omega Seamaster, highlighting a trend towards luxury gifting as the 520 holiday approaches [5]. - The most favored watch models in different categories included Lola Rose's Sugar Green Watch, Casio's three-eye dial, and Davena's Mermaid Watch, showcasing a diverse range of consumer preferences [5][7]. Group 2: Eyewear Sales - The top ten eyewear brands featured Zeiss, Bolon, Xiaomi, Ray-Ban, and others, reflecting a competitive market for high-quality eyewear [1][3]. - Leading eyewear products included Xiaomi polarized sunglasses, Bolon polarized sunglasses, and Jiao Xia's folding round sunglasses, indicating a growing demand for stylish and functional eyewear as temperatures rise [5][7]. - The promotion offered discounts of up to 50% on major brands, attracting consumers to explore the offerings on the JD platform [5].