洽洽食品2024年度及2025年第一季度业绩网上说明会问答实录

Core Viewpoint - The company reported a significant decline in gross margin and revenue for Q1 2025, primarily due to rising raw material costs and the timing of the Spring Festival affecting sales performance [1][17][20]. Group 1: Financial Performance - The gross margin for Q1 2025 dropped to 19.5%, a historical low compared to the usual range of 28-31% [1][4][17]. - Revenue decreased from 1.82 billion to 1.57 billion, a decline of 13.7% year-on-year, attributed to both industry-wide issues and specific company challenges [1][17][20]. - Short-term borrowings increased from 850 million to 1.15 billion, primarily for raw material procurement and seasonal inventory buildup [1]. Group 2: Raw Material Costs - The decline in gross margin was mainly due to increased procurement costs for sunflower seeds and certain nut raw materials [1][4][17]. - The company plans to optimize its sunflower seed procurement model and increase the proportion of direct sourcing [1][28][89]. Group 3: Product Development and Innovation - The company is actively promoting new products, including various types of sunflower seeds and flavored nuts, as well as expanding into new categories like potato chips and nut milk [1][19][28]. - A new ice cream product made from sunflower seeds is expected to launch in June [1][19]. Group 4: Market Strategy - The company is focusing on enhancing its online sales channels, particularly through platforms like Douyin, and is increasing collaboration with influencers to boost product visibility [6][77]. - The company aims to deepen its market penetration in Southeast Asia while also exploring opportunities in the U.S. market [8][86]. Group 5: Shareholder Engagement - The company has initiated a share buyback program with a total planned expenditure between 40 million and 80 million RMB, having repurchased approximately 944,592 shares for about 25.28 million RMB as of April 30, 2025 [3][9][57]. - The management is committed to improving investor confidence through various measures, including share buybacks and maintaining stable dividends [7][36].