“面朝大海 四季花开”厦门文旅推介会:共绘旅游发展新篇章

Core Viewpoint - The 2025 Xiamen Cultural and Tourism Promotion Conference aims to enhance the city's tourism development and attract international visitors through innovative marketing strategies and collaborative initiatives [1][5]. Group 1: Event Overview - The promotion conference was held on May 15, gathering over 400 tourism industry elites from around the world [1]. - It is part of the 20th Straits Tourism Expo and the 10th China (Xiamen) International Leisure Expo, highlighting its significance in the tourism sector [3]. - The event featured live broadcasts on various new media platforms, allowing both on-site and online audiences to experience Xiamen's unique charm [3]. Group 2: Innovative Presentation - The conference utilized immersive scene experiences to showcase Xiamen's diverse attractions, moving away from traditional presentation formats [3][4]. - Attendees received a personalized city cube representing various aspects of Xiamen's culture and lifestyle, enhancing engagement [3]. - The event included performances that allowed guests to experience different facets of life in Xiamen, such as "Coastal Romance" and "Leisure Eco-Tourism" [4]. Group 3: Policy and Collaboration - Xiamen initiated a "240-hour transit visa exemption" collaboration with eight key tourism cities, enhancing its appeal to international tourists [5]. - The city, being the only dual-port city in Fujian Province, offers significant advantages for foreign visitors, allowing them to stay for up to 10 days without a visa [5]. - The collaboration aims to improve the quality of the tourism industry in Xiamen by fostering partnerships in various sectors like dining, accommodation, and transportation [5]. Group 4: Future Prospects - The conference concluded with a performance by local artists, emphasizing the integration of technology and diverse experiences in future tourism events [6]. - The upcoming tourism expo is expected to further blend various sectors, including technology and wellness, to create an immersive cultural experience [6]. - Xiamen invites global exhibitors and tourists to explore its unique lifestyle and cultural offerings, aiming to enhance its competitiveness in the global tourism market [6].