机构：近一周“端午”“龙舟”等关键词搜索量环比增长220%

Group 1 - The core viewpoint of the article highlights a significant increase in search volume for keywords related to the Dragon Boat Festival, indicating a growing interest in cultural and culinary experiences during the holiday [1] - The data from Qunar shows that the tourism market for the Dragon Boat Festival is characterized by short trips, an emphasis on cultural experiences, and a focus on seasonal foods [1] - There was a 220% month-on-month increase in search volume for keywords such as "端午" (Dragon Boat Festival), "龙舟" (Dragon Boat), and "粽子" (Zongzi) in the week leading up to the holiday [1]