Core Viewpoint - The article highlights the successful integration of e-commerce training in Aksu, Xinjiang, focusing on the development of local farmers into skilled live-streaming sellers, particularly for the region's famous ice sugar heart apples [1][4]. Group 1: E-commerce Training Initiatives - The training program, initiated by Yaowang Technology in collaboration with the Hangzhou-Aksu support relationship, has conducted 14 live-streaming e-commerce training sessions in 2023 and 2024, training over 1,200 individuals [1]. - The training is structured in four phases: "Tianshan Plan" for basic skills, "Dandelion Plan" for advanced training in Hangzhou, "Dream Pursuit Plan" for practical guidance, and "Navigation Plan" for training local instructors [4]. Group 2: Impact on Local Farmers - Participants have reported significant improvements, with some achieving millions in views for their videos and selling 2,000 tons of apples in three months, marking a 100% increase year-on-year [5]. - A notable participant, a Uyghur girl named Maierheba Yiming, gained recognition for her creative content and aims to help more minority partners learn live-streaming techniques [5]. Group 3: Community Engagement - The training sessions have fostered a strong sense of community, with participants bringing local produce and traditional foods to share, indicating a familial bond among the trainees and instructors [4].
当电商直播与冰糖心苹果相遇,会碰撞出怎样的公益火花?