抖音电商公布九大扶持政策的阶段性进展

Group 1 - Douyin E-commerce announced nine support policies with significant cost savings for merchants, exceeding 2.5 billion yuan in April alone and over 8 billion yuan in the first four months of the year [1] - During the upcoming 618 shopping festival, Douyin E-commerce plans to invest in cash subsidies worth billions and provide traffic resources worth hundreds of billions, continuing to implement merchant support policies such as commission-free product cards and reduced shipping insurance [1] - The company is enhancing incentives through its Qianchuan program as part of its ongoing support for merchants [1]