心系投资者，携手共行动——陕西证券期货业协会联合多家机构开展地铁投教宣传活动

Core Viewpoint - The event organized by the Shaanxi Securities and Futures Industry Association aims to enhance investor protection through an interactive and educational campaign on the Xi'an Metro, reaching a daily audience of over 100,000 passengers [1][3]. Group 1: Event Overview - The campaign, titled "Caring for Investors, Working Together," is a month-long initiative launched on May 15, coinciding with National Investor Protection Day [1]. - Six institutions, including Western Securities and Kaiyuan Securities, collaborated to create themed metro carriages that provide financial education in an accessible format [1][3]. Group 2: Thematic Focus - Each of the six themed carriages focuses on different aspects of financial education: - Western Securities emphasizes "Basic Investment Services" with information on the three major stock exchanges in China [3]. - Kaiyuan Securities integrates cultural elements into financial education, using the "Tang Wind Figurine" to blend tradition with modernity [3]. - Western Futures focuses on "Futures Knowledge Popularization," addressing misconceptions about derivative markets [3]. - Chang'an Futures highlights "Preventing Illegal Securities and Futures Activities" through case studies [3]. - Maike Futures centers on "Risk Prevention," warning about high-risk investments and illegal financial traps [3]. - Zhongyou Securities uses cartoon illustrations to explain common investment misconceptions [3]. Group 3: Design and Interaction - The carriages feature a blue and white color scheme, symbolizing professionalism and stability in the Shaanxi capital market [5]. - Emergency service signs and thematic slogans are prominently displayed to enhance brand recognition [5]. - QR codes are utilized for interactive learning, allowing passengers to access in-depth educational content [5]. Group 4: Public Engagement - The campaign leverages the high foot traffic of the metro system, particularly in busy areas like the Qujiang Business District and High-tech Industrial Park [7]. - Modules designed for specific demographics, such as anti-fraud tips for the elderly and quick securities knowledge for office workers, improve information retention [7]. - On May 15, staff from the participating institutions engaged with passengers alongside the educational mascot "Qin Benben," promoting a fun and interactive learning environment [7]. Group 5: Future Directions - The initiative represents an innovative practice of the "Big Investor Protection" concept, transitioning from one-way communication to interactive experiences [13]. - The association plans to continue innovating in investor education methods, ensuring financial knowledge is understandable, learnable, and applicable [13].