Nan Fang Du Shi Bao·2025-05-16 07:41Core Insights - Alibaba Group reported its financial results for the fourth quarter and the full year of fiscal year 2025, showing a revenue of RMB 2364.54 billion for the quarter, a 7% year-on-year increase, and a total revenue of RMB 9963.47 billion for the fiscal year, up 6% year-on-year [2][4] - The CEO of Alibaba, Wu Yongming, emphasized the company's focus on core business growth in e-commerce and AI+Cloud, aiming to shape a second growth curve driven by technology in the medium to long term [2] Financial Performance - For the quarter ending March 31, 2025, Alibaba's net profit attributable to ordinary shareholders was RMB 123.82 billion [2] - Adjusted EBITA for the fiscal year increased by 5% to RMB 1730.65 billion [2] - Taotian Group's revenue for the first quarter was RMB 1013.69 billion, reflecting a 9% year-on-year growth, with core customer management revenue rising 12% to RMB 711 billion, marking the highest growth rate in six quarters [4] Segment Performance - Taotian Group's customer management revenue growth was driven by an increase in the take rate, supported by enhanced software service fees and improved penetration of "full-site promotion" [4] - Alibaba Cloud's revenue grew by 18% year-on-year to RMB 301.27 billion, achieving the fastest growth in three years, with AI-related product revenue maintaining triple-digit growth for seven consecutive quarters [6] - The international digital commerce group saw a revenue increase of 22% year-on-year, reaching RMB 33.58 billion [3] Strategic Initiatives - Alibaba's management indicated a shift in marketing strategies for the upcoming 618 shopping festival to better adapt to the competitive landscape [5] - The company is actively investing in the new instant retail business, "Taobao Flash Sale," which has exceeded expectations in its initial phase and aims to enhance user engagement and scale [4] - Wu Yongming highlighted two trends in AI: the penetration of AI applications from internal systems to user-facing scenarios in medium to large enterprises, and the expansion of AI product usage among small and medium-sized enterprises [6] Shareholder Returns - Alibaba repurchased 11.97 billion shares for a total of USD 11.9 billion during fiscal year 2025, becoming one of the largest repurchasing companies among Chinese stocks [6] - The company announced a total dividend of USD 4.6 billion for the fiscal year, reaffirming its commitment to enhancing shareholder returns [6]