Core Insights - The Chinese passenger car market experienced a significant structural price adjustment in the first four months of 2025, with a total retail of 6.872 million units, reflecting a year-on-year growth of 7.9% [1] - The average price of passenger cars in 2025 was 170,000 yuan, a decrease of 7000 yuan compared to 2024, with April 2025 showing a decline of 21,000 yuan year-on-year, marking the largest drop in nearly five years [1] Market Dynamics - The decline in prices is attributed to the increase in entry-level model sales due to government subsidies for scrapping and replacing old vehicles, leading to a shift in consumer preference towards mid-to-low-priced vehicles [1] - The penetration rate of new energy vehicles (NEVs) in the market below 50,000 yuan reached 90% in April 2025, with pure electric models accounting for 86% of this segment [2] - In the high-end market (above 300,000 yuan), NEVs accounted for approximately 40%, with range-extended models being more prevalent than pure electric and hybrid models [2] Brand Performance - In the first four months of 2025, luxury brands maintained an average price of 366,000 yuan, while joint venture brands saw a slight increase to 174,000 yuan [3] - New force brands experienced a significant price drop of 36,000 yuan to 235,000 yuan, and domestic brands slightly decreased to 121,000 yuan [3] - Notably, the average price of NEVs across luxury, joint venture, and domestic brands surpassed that of their fuel counterparts, indicating a strong market position for NEV products [3]
政策红利叠加“价格战”冲击,乘用车均价连续两月跌幅超2万元
Xin Hua Cai Jing·2025-05-16 08:28