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叙府再上央视星光大道,谱写诗酒长歌
Sou Hu Wang·2025-05-16 10:26

Core Insights - The article highlights the successful integration of traditional Chinese culture with modern branding through the performance of "Da Dao Nong Xiang" by Xufu Liquor on CCTV's "Starry Avenue" [1][3][4] - Xufu Liquor's strategic partnership with CCTV has significantly enhanced its brand recognition and consumer engagement, positioning it as a national favorite [6][8] Group 1: Brand Strategy - Xufu Liquor has leveraged high-profile appearances on CCTV to enhance its brand image, associating itself with cultural values and national pride [6][7] - The brand's focus on core products and consumer engagement has been pivotal in its growth, emphasizing quality and cultural significance [8][10] Group 2: Cultural Integration - The performance on "Starry Avenue" creatively merged poetry and liquor, showcasing the cultural richness of Xufu Liquor and its connection to Chinese heritage [4][10] - The use of traditional poetry, such as Li Bai's "Jiang Jin Jiu," in marketing efforts has resonated with consumers, enhancing emotional connections to the brand [4][8] Group 3: Market Positioning - Xufu Liquor's branding as "Chinese Good Gift" has positioned it favorably in the market, appealing to consumers seeking quality and cultural depth in their purchases [3][8] - The brand's commitment to producing affordable, high-quality liquor has solidified its reputation in the competitive Chinese liquor industry [10]