2025“苏新消费·嗨购灌云”夏季促消费暨主题服饰电商节开幕

Core Viewpoint - The "2025 Su Xin Consumption, Hi Buy Guanyun" summer consumption promotion and themed clothing e-commerce festival was inaugurated in Guanyun, highlighting the growth and significance of the themed clothing industry in the region [1][7]. Industry Overview - The themed clothing industry in Guanyun originated in 2006 and has developed significantly over nearly 20 years, with over 1,500 established themed clothing enterprises and more than 5,000 active e-commerce stores [7]. - In 2024, the county achieved an e-commerce transaction volume of 28 billion yuan, with express delivery reaching 120 million packages and annual sales nearing 9 billion yuan [7]. - The themed clothing market, including categories like lingerie, JK uniforms, and graduation gowns, accounts for over 70% of the national market transaction volume, establishing Guanyun as a major global production hub for themed clothing [7]. E-commerce Development - The Guanyun themed clothing industrial park has developed a spatial layout of "one town and three parks," enhancing e-commerce development through industry empowerment [9]. - The establishment of the "Yunhaitong" cross-border e-commerce comprehensive service platform aims to create a multi-level export matrix to support the internationalization of e-commerce products and brands [9]. Event Highlights - The opening ceremony featured speeches from key figures, including the Vice President of the China National Garment Association and the President of the Guanyun E-commerce Association, emphasizing the importance of the event [15]. - The event included the signing of the "Clothing Chain Global" overseas warehouse project and the unveiling of the "Douyin E-commerce Live Broadcast Cultivation Plan" [15]. - Various activities such as a themed clothing exhibition, industry exchange forum, and COS tour were part of the event, showcasing the vibrant development of the industry [15].