Core Viewpoint - Green Tea Group officially listed on the Hong Kong Stock Exchange on May 16, 2024, after four years and five attempts, with an initial share price of HKD 7.19, closing at HKD 6.29 on the first day, a decline of 12.52% and a market capitalization of HKD 4.236 billion [1][4]. Company Overview - Green Tea Group originated from a youth hostel in Hangzhou, where the founders developed fusion dishes that became popular among travelers. The first Green Tea restaurant opened in 2008, focusing on high-value Chinese fusion cuisine [4]. - The company has faced challenges in its IPO journey, submitting its application in March 2021 and experiencing multiple re-submissions and hearing approvals before finally listing [4]. Financial Performance - For the fiscal year 2024, Green Tea reported revenue of RMB 3.838 billion, a year-on-year increase of 6.94%, and a net profit of RMB 350 million, up 18.24% [6]. - In comparison, another Chinese restaurant chain, Little Garden, achieved revenue of RMB 5.210 billion, a 14.52% increase, and a net profit of RMB 581 million, a 9.13% increase for the same period [6]. Market Presence - As of the end of 2024, Green Tea operated 465 restaurants, with a net increase of 105 locations. In contrast, Little Garden had 667 locations, with a net increase of 131 [6]. - The company has accelerated its restaurant openings over the past three years, with 120 new openings in 2024, despite a rise in closures [7]. Operational Challenges - Green Tea experienced declines in key operational metrics in 2024, including a drop in table turnover rate from 3.30 to 3.00 times per day and a decrease in same-store sales growth rate to -10.3% [7]. - The average customer spending has also decreased over the past three years, from RMB 62.9 in 2022 to RMB 56.2 in 2024, attributed to changing consumer behavior in the current economic environment [7]. Regional Revenue Breakdown - Revenue from different regions showed mixed results in 2024, with East China and other regions seeing increases, while revenue from Guangdong and North China declined [8]. - Specifically, East China revenue grew by 13.36% to RMB 1.108 billion, while Guangdong revenue fell by 6.38% to RMB 763 million, and North China revenue decreased by 11.44% to RMB 627 million [8][9].
四年五次递表，绿茶正式登陆港股上市，首日股价下跌12%