无荔枝不夏天——中国人的荔枝季来了！

Core Viewpoint - The article emphasizes the arrival of the lychee season in Guangdong, highlighting the busy activities of lychee farmers and the marketing efforts to promote lychee sales both domestically and internationally [2][10]. Group 1: Marketing and Sales Activities - On May 10, a procurement event in Gaozhou resulted in an intention to purchase approximately 26 million kilograms of lychee, with a total order value exceeding 37 million yuan [3][9]. - The marketing campaign includes various activities such as the launch of the "Xianpin Lychee" harvesting event in Suixi, which achieved a pre-sale volume of over 4,500 tons and a pre-sale value nearing 100 million yuan [4][5]. - The Meizhou district initiated a series of marketing actions, achieving over 12,000 online sales orders and nearly 3,930 tons in purchase agreements [5][6]. Group 2: Export and International Market - Guangdong has successfully exported its lychee to countries including Australia, Japan, Canada, and the UK, with a total of 82 tons exported and processed [73][75]. - The Guangdong Zhongli Agricultural Group aims for a 20% increase in lychee exports in 2025, targeting to exceed 5,000 tons to strengthen its global market position [75][76]. - The article mentions the importance of sharing Guangdong's lychee with the world, enhancing international trade and consumer choices [79][80]. Group 3: Cultural and Economic Significance - Lychee has become a significant source of income for local farmers in Guangdong, with the region being the largest lychee producer in China, contributing to the cultural identity of the area [41][43]. - The article highlights the cultural importance of lychee in Guangdong, stating that every year, the region produces millions of lychees, making it a staple of summer for many [43][45]. - The marketing strategy includes leveraging social media platforms like Xiaohongshu to promote lychee and engage consumers [50][55].