GREAT MICROWAVE(SH:688270) Zheng Quan Zhi Xing·2025-05-16 11:15Revenue Overview - The company achieved a revenue of 303 million yuan in 2024, representing a year-on-year growth of 8.04% [2] - The revenue exhibits seasonal characteristics, with the fourth quarter accounting for 39.93% of total revenue [2] - The primary sales model is direct sales, contributing 294 million yuan, while distribution sales amounted to 9.66 million yuan [2] Customer and Sales Analysis - The top five direct sales customers accounted for 68.78% of direct sales revenue, with all being long-term partners [5] - The top five distribution customers generated a total sales revenue of 8.91 million yuan, with one being a new customer [8] - The pricing strategy is determined through negotiation, with clear return and exchange policies established in sales contracts [9] Accounts Receivable and Bad Debt - As of the end of 2024, accounts receivable stood at 411.89 million yuan, with a bad debt provision of 47.57 million yuan, resulting in a bad debt ratio of 11.55% [21] - The growth rate of accounts receivable and notes receivable (21%) exceeded that of revenue, attributed to the nature of military contracts and payment schedules [21][22] - The company has a low overall return and exchange rate, with most contracts including warranty terms ranging from 1 to 5 years [11][12] Cash Flow Analysis - The company's operating cash flow showed significant fluctuations, with a net cash flow of -43.81 million yuan in Q1 and 39.50 million yuan in Q2 [17] - The cash flow variations are primarily influenced by accounts receivable changes, with military clients' payment schedules contributing to seasonal cash flow patterns [17][18] - The company’s cash flow trends align with industry peers, showing weaker cash flow in Q1 and Q3, and stronger cash flow in Q2 and Q4 [19] Technical Services and Revenue Recognition - The company provides technical services related to RF front-end chips and high-precision ADC/DAC chips, with total revenue from technical services amounting to 33.56 million yuan [16] - Revenue recognition for both product sales and technical services is based on customer acceptance, aligning with accounting standards [14][17] - The top five technical service clients include government agencies and state-owned enterprises, with revenue confirmation based on project acceptance documentation [16]