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魏建军:为造好魏牌高山 买了5辆埃尔法对标研究
Jing Ji Guan Cha Wang·2025-05-16 11:36

Core Viewpoint - The MPV market is transitioning into a family-oriented segment, with Great Wall Motors launching the new Wei brand Gao Shan models to redefine product standards in this space [2][3]. Group 1: Product Launch and Features - The new Gao Shan models include Gao Shan 8 and Gao Shan 9, priced at 309,800 yuan and 353,800 yuan respectively, both 20,000 yuan lower than their pre-sale prices [2]. - Gao Shan is built on a dedicated new energy MPV platform, featuring flexible space layouts and smooth handling, with Gao Shan 8 measuring 5.28 meters in length and Gao Shan 9 at 5.4 meters [3]. - The Gao Shan series is equipped with the Coffee Pilot Ultra intelligent driving assistance system, offering over 20 L2+ level features, including advanced parking and obstacle detection capabilities [3]. Group 2: Safety and Competitive Positioning - Gao Shan employs a high-strength cage structure with 81.96% high-strength steel, and has invested 510 million yuan in a state-of-the-art collision testing facility [4]. - The pricing of Gao Shan is one-third that of the Toyota Alphard, positioning it competitively in the market [4]. - The domestic MPV market is currently dominated by joint ventures, but Chinese brands are poised for growth in the new energy MPV segment due to their control over supply chains and pricing [4]. Group 3: Market Performance and Expectations - Since its pre-sale on April 21, Gao Shan has received over 18,000 orders, indicating strong market interest [5]. - Wei brand's sales in April reached 4,811 units, a year-on-year increase of 7.92%, with cumulative sales for the first four months at 18,136 units, up 28.94% [5]. - The launch of Gao Shan is expected to further boost Wei brand sales and contribute to Great Wall Motors' overall growth and electrification strategy [5].