广东餐饮连锁化率高、韧性强，港股成餐饮企业上市“首选地”

Core Viewpoint - The 16th CRE Guangzhou Catering Expo highlighted the sustainable development of the catering industry in the Guangdong-Hong Kong-Macao Greater Bay Area, supported by government policies and market trends [1][2]. Group 1: Market Trends and Consumer Behavior - The catering market in the Greater Bay Area is expanding, driven by strong consumer purchasing power and policy support, leading to a diversified development pattern centered around Cantonese cuisine [2][3]. - Consumers in the Greater Bay Area are categorized into four groups: "Z Generation," middle-to-high-income individuals, Hong Kong and Macao consumers, and urban seniors, each exhibiting unique consumption preferences that drive innovation in the catering industry [3][5]. - The "Z Generation" shows a shift towards health-conscious dining, preferring balanced meals with lower calories, indicating a need for catering businesses to adapt their offerings [5]. Group 2: Economic Performance and Growth Projections - Guangdong's catering revenue is projected to reach 5.9 trillion yuan in 2024, with a year-on-year growth of 2.5%, outpacing the province's overall retail growth by 1.7 percentage points [5]. - The catering industry in Guangdong has consistently accounted for over 10% of the national total, maintaining a leading position in the market [5]. Group 3: Industry Dynamics and Capitalization - The trend of chain operations and capitalization is prominent in the catering industry, with the chain rate in Guangdong reaching 31.7%, significantly higher than the national average of 22% [8]. - A total of 17 catering enterprises headquartered in the Greater Bay Area have successfully gone public, with the Hong Kong stock market being a preferred choice due to its favorable conditions for the industry [9][10]. - The financial health of listed catering companies shows challenges, with nearly half experiencing low cash flow, necessitating improvements in financial management and operational strategies [9]. Group 4: Investment Opportunities - The sectors attracting investment in the Greater Bay Area include group meals, fast food, snacks, and tea drinks, with group meals expected to increase their market share from 14% in 2023 to 22% in 2024 [10].